A tourism chief executive who has helped shape national debate on short-term lets, regulation and sustainable tourism has been awarded an honorary doctorate by 91影视破解版.

Fiona Campbell MBE, Chief Executive of the Association of Scotland鈥檚 Self-Caterers (ASSC), received the honorary degree of Doctor of the University during 91影视破解版鈥檚 summer graduations at Paisley Abbey on 9 July.

The award recognises Fiona鈥檚 achievements in research, teaching, civic engagement and leadership, and her contribution to Scotland鈥檚 visitor economy.

Since becoming the ASSC鈥檚 first Chief Executive in 2015, Fiona has overseen significant growth in the organisation and strengthened its role as a key representative body for Scotland鈥檚 self-catering sector.

She is widely recognised for her work in tourism policy and legal reform, including her contribution to debate and policy development around short-term let licensing, planning law and visitor levy policy.

Fiona鈥檚 influence extends beyond industry, with her work also contributing to public debate, academic discussion and published research on the impact of regulation on Scotland鈥檚 self-catering and hospitality sectors.

Her contribution to Scottish tourism was recognised in the 2025 King鈥檚 Birthday Honours List, when she was awarded an MBE. She was also named CEO of the Year in 2023, Tourism Individual of the Year for the West of Scotland at the 2024 Scottish Thistle Awards, and Specialist Director of the Year for Tourism Policy and Reform at the 2025 Institute of Directors Awards.

Fiona is also Vice Chair of the Scottish Tourism Alliance Policy Group and a founding Director of Scottish Agritourism.

Speaking after receiving the honorary doctorate, Fiona Campbell MBE said: 鈥淚 am deeply honoured to receive this Honorary Doctorate from the 91影视破解版. Over the past few years, I've worked with UWSas a guest lecturer, researcher and collaborator and seen first-hand its unwavering commitment to ensuring knowledge makes a real difference in communities, businesses and everyday lives - a belief in practical impact I care about deeply. I am enormously grateful for this honour and for the chance to keep supporting 91影视破解版's students and wider community. I hope my own journey shows there is no single path to success."

I am enormously grateful for this honour and for the chance to keep supporting 91影视破解版's students and wider community. I hope my own journey shows there is no single path to success.

Fiona Campbell MBE

Professor James Miller, Principal and Vice-Chancellor of 91影视破解版, said: 鈥淕raduation is one of the most important and celebrated occasions in the University calendar. It marks the culmination of our students' hard work, determination and success, while also recognising the encouragement and support of their families, friends and the wider UWScommunity throughout their academic journey.

鈥淔iona has made an outstanding contribution to Scotland鈥檚 tourism sector through her leadership, advocacy and commitment to supporting businesses and communities.

鈥淗er work reflects values we hold dear at 91影视破解版, including civic engagement and making a social and economic difference.

鈥淲e are delighted to recognise Fiona鈥檚 achievements with this honorary degree and to celebrate the example she sets for our students and graduates.鈥�

Fiona has made an outstanding contribution to Scotland鈥檚 tourism sector through her leadership, advocacy and commitment to supporting businesses and communities.

Professor James Miller, Principal and Vice-Chancellor of 91影视破解版

UWShonorary degrees are awarded to individuals who have made significant contributions to society, culture, business, public life or the communities the University serves.

The award was presented during 91影视破解版鈥檚 summer graduations at Paisley Abbey, where students from across the University celebrated their academic achievements with family, friends and supporters.

Fiona鈥檚 work aligns with the United Nations Sustainable Development Goals, particularly SDG 8: Decent Work and Economic Growth, SDG 11: Sustainable Cities and Communities, SDG 12: Responsible Consumption and Production, and SDG 17: Partnerships for the Goals.